Social Media Marketer’s Guide to Facebook Events

Looking for an event nearby? Why not consult your friends, check out the schedule at your favorite venue, or see what bands are playing nearby? With Facebook Events, connecting people with what’s going on nearby is easier than ever.

Facebook Events have been around for some time but have risen in popularity in recent months due to their convenience and ease of use. The event appears as a separate page and serves as an easily accessible and shareable information hub. Details can be updated quickly, and attendees, or those interested in attending, can post questions or comments on the Event wall.

Noticing a shift in user behavior, Facebook enhanced its Events functionality for a better user experience. Just like it recommends pages, Facebook also recommends events that are happening near a user, or if one of their friends has responded to the event.

Additionally, Events now has its own app, like Facebook’s Messenger app, placing a heightened emphasis on connecting users with events near them. This makes us wonder, does Facebook plan on eventually pushing all users to download the Events app and making the information unavailable in the main Facebook app?

With more than one billion active Facebook users worldwide – 156.5 million in the United States — Facebook Events offer ample opportunity to reach a large, targeted audience.

Tips for increasing event visibility:

  • Always be sure to have comments turned on in the event to build interaction and excitement
  • Periodically post updates in the event. Those who have responded “Interested”, “Maybe”, or “Going” will get notifications and the event will stay top of mind
  • Include the event location as Facebook will not recommend the event to users if there is no location for the event
  • Have RSVPs and the guest list turned on. People are more likely to respond to the event if they see other people are attending, especially if it’s someone they know
  • Promote the event beyond Facebook
  • Share event on Twitter, send it out in emails, or share with influencers and media
  • Tag keywords so people can find the event if they are searching Facebook
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