Luncheon with Matt Cutts from Google – PubCon 2012 Las Vegas

While attending PubCon 2012 Las Vegas, we got to hear Matt Cutts (the Distinguished Engineer at Google) provide an overview of what Google, from a search and webmaster perspective, rolled out over the last year.

Below are the items Matt detailed in his “the last year in more detail:”

In addition, he also announced the release of the new (and “improved” – you had to be there!) tool.

The new disavow links tool was created for Webmasters to disavow “problem” links coming to their site that can’t be cleaned up by normal means. We should state that many speakers, including Matt Cutts, stated most sites should not use this tool. It should only be used if:

  • Received a message in Webmaster Tools about “unnatural links” pointing to your site
  • Done as much as you can to remove the problematic links, but there are still some links you just can’t get removed

Before using the tool, read Google’s blog about the disavow tool.

KEEP IN TOUCH

STAY CONNECTED: JOIN OUR NEWSLETTER

CONTACT US

100 SOUTH 5TH STREET
SUITE 2000
MINNEAPOLIS, MN 55402

PHONE: 612.392.2427
EMAIL: INFO@NINAHALE.COM