Liz Barrere Joins Nina Hale’s Board of Directors

Liz Barrere

MINNEAPOLIS – Liz Barrere, former CEO of ILLUME, joins Nina Hale’s board of directors effective January 1, 2020. Barrere has extensive experience and success growing and transforming consumer goods businesses at ILLUME, Marshall Field’s, and Rivertown Trading Company.

“Liz is an insightful, creative leader with high standards of excellence, integrity, and an eye toward the future,” said Donna Robinson, CEO of Nina Hale. “She has a mindful approach to company values and goals with strong business acumen that makes her an invaluable member to our board.”

She most recently served as CEO of ILLUME, a privately held home fragrance and beauty company. She led the transformation of the company, taking it from a small candle manufacturer to a major home fragrance leader and coveted international brand. By reinventing and elevating the brand and company, Barrere quadrupled ILLUME’s revenue and profitability while also turning it into an award-winning industry leader. She then orchestrated the sale of the company to a strategic buyer within a larger private equity group.

Barrere currently serves as an executive consultant, working with CEOs and private equity firms on growth initiatives for a variety of consumer goods companies. She is a board member for The Airtex Group/Acme Made, Garven/Cadence Packaging Group, Global Rights for Women and Women’s Entrepreneurship Day.

“I am honored to join Nina Hale’s board,” Barrere said. “With consistent year-over-year growth, this is an exciting time to help guide the agency, especially when planning for its future. I am enthusiastically looking forward to working with the agency’s leadership to help drive continual success and growth.” 

Barrere will be the fifth member of Nina Hale’s board of directors. Additional members include Nina Hale, agency founder and board chair; Donna Robinson, CEO of Nina Hale; Nancy Dahl, former CEO of Tastefully Simple; and Wendy Schoppert, Corporate Board Director for The Hershey Company and Bremer Bank, among others. Board duties include working with agency executives to develop policy and provide oversight and management.

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