With the start of October we’ve entered the fourth quarter. Yes, that fateful holiday trifecta of Halloween, Thanksgiving, and Christmas. So loosen your belts and pull out your bibs – it’s eating season!
Holiday searches start early. Halloween search volume picks up steadily beginning in September and continues strong through October. (See, Nina Hale, Inc. team?! My obsessively early Halloween planning is normal!) There are more than 20 million “Halloween” food/recipe searches in October, mostly for desserts and appetizers.
Even before Halloween is over, Thanksgiving recipe searches ramp up. By the day before Thanksgiving, 20% of the most searched Google queries are food-related.
According to Google Think Insights, Moms begin their Thanksgiving planning even earlier than the average Thanksgiving searcher, starting their searches as early as September. By the time November rolls around, she’s making final recipe decisions and finding coupons for her future purchases.
As soon as Thanksgiving is over, people begin planning for Christmas feasts. In fact, “sugar cookies” & “Christmas cookies” are 2 of the top 10 recipe searches as early as the week after Thanksgiving.
During December, searches for cookies, cakes, pies, and other seasonal treats top the most-searched charts. Predictably, during December the query “Christmas cookies” is king with 45% of all December cookie searches. Surprisingly (to me at least), “cheesecake” brings in a whopping 71% of all cake-related searches in December.
It’s not all that surprising that during these winter months consumers are half as likely to search for “healthy recipes” than at any other point of the year, or that people are three times more likely to be searching for “easy recipes.”
Now that you know the major holiday food trends, what are you waiting for? Start planning your holiday feasts already!