The more Google understands about your site content, the more accurately they can display your content in search results. Structured data provides Google with a deeper understanding of your pages and products, and yesterday, Google announced a new tool that makes it easier to embed structured data markup directly into your web pages. “By embedding structured data markup, your structured content is available to all search engines, not just Google,” said Joel Swaney, Senior Search Manager at Nina Hale, Inc.
In yesterday’s post, Google Product Manager Justin Boyan explains that the Structured Data Markup Helper allows you to “use your mouse to tag the key properties of the relevant data type (i.e. product brand, color or model number); when you’re done, the new tool generates sample HTML code with microdata markup included, and this code can be downloaded and used as a guide as you implement structured data on your website.”
The Structured Data Markup Helper goes beyond Google’s Data Highlighter, released last December. The Data Highlighter is ultra-convenient, allowing you to “teach Google the pattern of structured data” without having to edit your HTML, but this type of markup is useful only to Google.
“The Data Highlighter may be useful for marking up 3rd party material such general resource material that complements your site content,” said Swaney. “The Structured Data Markup Helper is one method of providing structured data to the search engines, and the tagging, highlighting features make it easy to use; schema.org provides additional fields and options, and while it doesn’t offer the ability to highlight your desired fields, it may be a more comprehensive approach to structured data.”
Boyan, too, suggests that developers consult schema.org for complete schema documentation.
Read the entire Official Webmaster Central post about Structure Data Markup Helper here.