Google Analytics Updates User Interface

On January 16, Google Analytics updated its User Interface. These updates to top navigation and dashboards will simplify and improve functionality and user experience.

Top Navigation

Fewer tabs in top navigation create a more streamlined user experience. “Standard Reporting” and “Custom Reporting” have been consolidated into one “Reporting” tab, and “Real Time Reporting” has been elevated in importance and consolidated into “Standard Reports.” Additionally, Adwords now lives within “Traffic Sources” under “Advertising,” a more logical navigational position.

 before after

Dashboards

The ability to create different dashboard layouts in the new interface will make it easier to visually organize information. Advanced segmentation will allow users to segment their dashboard in a few clicks. The Dashboard also includes two new types of widgets! 

Geomap Widgets: This world map tool (no surprise), by continent or subcontinent. 

map

 

Bars Widgets: This bar graph tool pivots and displays data, allowing categorical variables to be compared in a new and exciting method that was previously impossible to display visually.

 

bar 1

 

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