This week, the Google Analytics blog reported the addition of backlink URLs and post titles right inside the heart of the social ROI reports. Unfortunately, these reports are only available for what Google calls their “Data Hub Partners”. The reports are located on the “Social – Sources” report and then by clicking the “Activity Stream” tab. The report displays the URL of the linking page and the title/content of the linking post, so it is easy to gauge the tone of the post without even leaving Google Analytics. Hopefully Google will expand these reports to include non-Data Hub Partners soon.