Measuring the success of marketing campaigns is essential to the way we evaluate our campaigns. Today, Google Analytics announced changes to how you create Goals to measure conversion activity, making it even easier to determine whether or not your marketing activities are successful.
The biggest change is the addition of goal templates. These templates are dependent on the industry category you’ve selected in your Property Settings. Templates are organized into Revenue, Acquisition, Inquiry, and Engagement goals.
Furthermore, Google has added twenty additional industry categories you can select from. Your data are made anonymous and then used to create benchmarks for your industry category. These new categories are aligned with Google’s standard for industry vertical classification.
Peter Quale, VP of Technical Search Marketing at Nina Hale, commented on the change favorably, saying, “I just used [the new goal setup] this morning. It worked pretty well and saved me ten minutes!”