This past week, our Vice President of Client Strategy, Brooks Goldade, sat down with us and answered a few questions about his experience in marketing as well as let us in on a few fun facts. He joined the NHI team in Summer 2014 and we couldn’t be more excited to have him as a co-worker!
What drew you into digital marketing?
I liked the freshness of the space and the idea that it was all so new and uncharted. At the time, there were not a lot of rules, which I liked. In the digital world, people are much more collaborative and focused on “breaking the rules”. Also, I have an affinity for data—I love how much data you can find through digital marketing tactics. Ironically, digital marketing is much more people-oriented and, in my opinion, reflects a larger meaning in the world. Prior to digital, traditional advertising had all of the control, but now it’s shifting and the consumer gets to decide, while the marketers stand by until the consumer needs them. I would like to think we make people more productive and help them live their lives better. It’s an odd view, but I think digital marketing can help improve your life and achieve goals you want to achieve.
What other experience do you have in marketing?
Unlike many, I migrated from sales to marketing, so the first part of my career was in sales. Over the years, I’ve had experience with brand, direct marketing, TV, and doing a lot of customer relationship marketing (CRM).
What do you love about your job?
I love the people I work with, and of course the clients. I really believe that one of the great purposes of our agency is to make the people and companies we touch better than we found them (this includes our associates and our clients). We do this by helping them achieve things that they may or may not have achieved on their own, but the key is that we do it together, so that’s the best part to me.
How did you get connected with Nina Hale, Inc.?
Over a cup of coffee with Nina.
Where do you see Nina Hale, Inc. in 5 years?
In five years, I hope that we are a vibrant agency that still attracts and retains quality people with a talent and passion for their work. However, it’s not just about talent, but what kind of person you are and that you want to be. We want to continue to be seen as a leader in our space so we can work with really great brands and co-workers.
What’s your go-to restaurant?
Breakfast: Good Day Café
Lunch: Bewitched or desk + any food truck parked downtown
Dinner: Eli’s or anything Asian
Q: All-favorite movie, current TV show binge, and music?
Movie: Empire Strikes Back, The Big Lebowski and Lost in Translation
TV Show Binge: Orphan Black and The Americans
Music: I love all sorts of music. Just this morning, I listened to Bob Dylan, 2 Door Cinema Club, and Bon Iver. I’m also a huge fan of the local rap scene.
Q: Anything else you’d like to share?
- When I was 15, my first job was picking corn. I can still remember how many ears of corn are in a bushel—it’s 60.
- My favorite pinball machine is Medieval Madness
- I have a blended family of five children and tend to run the household like a marketing agency because it’s so much activity.
If you have any questions about your account or any of our services, feel free to contact our business development department; firstname.lastname@example.org.