Fredrikson & Byron Event at NHI

Here at Nina Hale, Inc., we just wrapped up another informative event for our clients, located at our office over the lunch hour on 6/13. We partnered with Fredrikson & Byron to discuss legal concerns in the online space, specifically geared towards the healthcare industry. It was interesting to hear, directly from Attorneys, how their jobs are impacted when it comes to marketing online. The social space seemed to be the biggest concern for them. John Pickerill even stated, “Social media has changed how we practice law.” When it comes to social media, it is often hard for customers and companies to decipher the differences between a fact and an opinion, which lead to an interesting discussion and some informative facts. Pinterest copyright infringement and Foursquare geo-location and privacy were just two of the big concerns that we covered within social media. Here are a few more topics we covered with our excellent panel:

  • Healthcare testimonials; patient authorization                                                                 
  • Social endorsements
  • Patient info; when revealing certain privacy issues can require legal action
  • HIPAA/ marketing under HIPAA
  • The importance of business associate agreements
  • Response tactics for negative reviews & feedback (especially on Facebook)
  • Reputation management
  • Social promotions & regulations
  • Risk/tolerance analysis

Us NHI’ers and our clients found this to be an exceptionally informative event. We can’t thank our panelists enough for taking the time out of their busy schedules to come out and give us an interesting look into how marketing online affects their everyday job. If you’re looking for more information around any of these areas, please reach out to Steve Helland, John Pickerill, or Briar Andresen for more information. Also be sure to follow @FredriksonLaw on Twitter for related industry updates.

Make sure to follow Nina Hale, Inc. on Twitter and Facebook to stay updated on client events coming up in the future! 

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Photo credit: http://www.maestrosocialmedia.com/social-media-101/social-media-for-business/social-media-marketing-for-attorneys/

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