Continuing its sweep of updates intended to keep users within its interface, Facebook will be rolling out three new features in the coming months. Forthcoming updates include a new Recommendations function, improvements to the in-app Events interface, and four new ways to engage with local business pages.
Looking for a restaurant in Minneapolis? Just ask friends for a recommendation. With Facebook Recommendations, a new feature coming to the mobile app and desktop versions of the social network, users can poll their friends for advice on the best restaurants, retail stores, spas, and other businesses nearby. When a friend leaves a comment within a Recommendation post and mentions a local business page, information about the business is featured within the comment and the page’s location is automatically added to a map, allowing the user to select from recommended businesses near them.
UPDATES TO EVENTS
Facebook is also doubling down on its commitment to connect users with events they may be interested in. After introducing its new stand-alone Events app earlier this month, the social network is making updates to its primary mobile application in an effort to make events more discoverable for users who have not downloaded the additional app. The new functionality within the main Facebook application is aimed to help users discover events near them based on the interests of their friends or events they have attended in the past.
LOCAL BUSINESS INTERACTIONS
Four new CTA buttons are also being released for business pages, presenting users with the ability to engage with local businesses by ordering food from restaurants, requesting appointments, getting quotes, or purchasing tickets to movies and events from within Facebook. The new CTA buttons will appear on a business page or within an event and read as:
– Start Order
– Request Time
– Get Quote
– Get Tickets
WHAT MARKETERS NEED TO KNOW
The rapid release of these technologies, along with recent updates to Events, Workplace, and Marketplace, indicate the platform’s commitment to its users. All of these functions were born from Facebook’s awareness of its users’ behaviors and are being released as a means to increase discoverability and convenience for those users. By reducing the friction of leaving the Facebook application to find an event, search for a restaurant, or buy concert tickets, Facebook is increasing its value as an application.
INFORMATION SOURCE: Facebook