In the past, Google + Local—Google’s platform for managing local listings and content across Google properties— created a hassle for SEOs and business owners. This week, Google simplified the concept with the brand new, integrated Google My Business. For previous Google Places for Business users, their accounts were immediately updated with the launch, but the service seems to be aimed primarily towards the demographic that still has not discovered how to “get on Google.”
A One Stop Google Content Marketing Shop
The suite of tools offers essentially a one-stop shop that allows business owners to update their information, post photos, stay on top of reviews, and use Google+ more efficiently. It is now “easier than ever to update business information across Google Search, Maps and Google+,” according to the Google My Business information. The service also makes it simple for businesses to share content on Google+, where companies can now post news, events, photos and other updates as they please. Businesses are also encouraged to include virtual tours, keep up with reviews, and ensure correct contact information.
In addition, the new platform incorporates integrations with AdWords Express by assisting business owners in understanding how their customers find their business on Google as well as what and where they’re clicking from and staying on top of trends.
The service is also manageable across multiple platforms. A Google My Business mobile application will be accessible on Google Play and iOS for a phone or tablet.
What This Means for Your Business
If you’re not on Google My Business or wondering how to use the service—we can help incorporate this tool into your digital strategy. As the video below describes, Google My Business allows for “your people” to find your business online and gives you the opportunity to connect on another level, generally giving you control of your business’s practical, searchable information more easily.
All in all, Google My Business is win-win: Business owners get an easier, universalized platform to manage their online presence, and Google gets some good will and (potentially) advertising dollars.