Facebook PPC Ads – Case Study from Minneapolis SEM

We don’t just like Pocket Hercules because one of the partners is my brother-in-law. We like them because they create memorable, impactful ads. Heck I still remember some Ikea ads from the reel Tom showed us all about 10 years ago. Pocket Hercules was just named “Midwest Small Agency of the Year” (2009) by Advertising Age. I went down to the Pocket Hercules offices this winter, and over lunch helped them launch a PPC test on Facebook. The story goes like this:
 

Facebook PPC Case Study –
Pocket Hercules & Schell’s Lakemaid Beer

 
Challenge
Pocket Hercules’ client Schell’s wanted to sell a new line of beer called “Lakemaid Beer” which features fresh-water mermaids.  It can be hard to get noticed with a new beer, even with a beer-drinking nymph on the bottle. But once people saw and drank the beer, they were “hooked.” One of the tactics was to create a Facebook page that featured their sharp wit and hilarious videos. But now how to get fans?
 
Lakemaid Facebook PPC
 
Solution
We launched a one-month test using Facebook PPC advertising to target the appropriate demographic and interest groups on Facebook. Using the imagery and irreverence of the brand, the ads encouraged people to watch the videos and become fans of Lakemaid Beer.
 
Results
In one month and only $300 in ad fees, the Lakemaid fan page grew from 60 fans to over 600. They currently top 1,000 fans.
 
 
Facebook advertising is easy to launch and can be inexpensive to test. Nina Hale, Inc. recommends and generally tests Facebook for most of our B2C clients. 
 

 

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