On Tuesday Facebook announced the highly-anticipated Graph Search Beta. This new search product will take users back to the roots of Facebook when they could search and make new connections.
Facebook states that Graph Search is different from web search. This is definitely true. Web search matches keywords with the best possible results. Graph Search will match phrases like, “my friends in Minneapolis who like Pho,” “pictures of fireworks” and “movies my friends like” to find people, places, photos and other related content that exists on Facebook. Graph Search is currently available only for desktops, but Facebook plans to expand to mobile devices soon.
Here’s what the Graph Search bar looks like:
This will change search behavior as we know it. People already use Facebook to ask friends for recommendations on restaurants, movies, places to travel to, etc. Graph Search seems like the logical next step. It will be interesting to see how Graph Search evolves traditional search.