Facebook Buys Atlas

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(Photo Credit: allthingsd.com)

 

Here’s what you need to know:

  • Atlas clients, you’re in luck (well, maybe) – you should not see any immediate change to the service you receive.                                      
  • Change is coming – the advertiser tools Atlas offers will be enhanced (according to Facebook), although the timeline is unknown.
  • Atlas is getting a facelift – Facebook plans on making changes to the user interface as part of their plan to make Atlas “the most effective, intuitive and powerful ad serving, management and measurement platform in the industry.”
  • Bigger fish, smaller pond – Facebook is investing in its advertising capabilities, which means that digital marketers will need to start looking at the platform as more than just a social media site with advertising capabilities. Instead of competing against its social media counter parts, Facebook will need to start competing with Google and Amazon.

 

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 (Photo Credit: storify.com)

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