Expanding Our SEO Toolbox at #Share14 with BrightEdge

Last week, I attended the BrightEdge Share14 conference in San Francisco, and came away with heaps of ideas and information to pass on to the NHI team, plus an even greater appreciation for our partnership with the BrightEdge team.

Share14 was easily the most useful industry conference I have ever attended, with presentations focused on technical SEO, social, and content marketing, and plenty of opportunities for networking.

New Features in BrightEdge SEO Tool

BrightEdge CEO Jim Wu delivered the Opening Keynote, announcing some exciting enhancements to the BrightEdge platform. The new Content Optimizer feature uses templates, checklists, and reminders to make it easier for authors — even those with little SEO writing experience — to use keywords effectively in content. The relatively new Data Cube also got two upgrades. Data Cube Score dynamically calculates a performance score for your content as compared to your competitors and your vertical, and Data Cube Time Machine lets you view keyword trends over time. Can’t wait to begin using these great new features!

Leslie Gibson at Nina Hale speaks at BrightEdge Share14
Associate Director of Content at Nina Hale Leslie Gibson speaks about the Changing SERP

Tips and Tricks fROm Conference Sessions

The first panel I attended, “Navigating Secure Search: From Keywords to Content,” set a tone of excellence for the entire conference. Each panelist presented useful, actionable information, but my favorite presentation came from Ken Shults of Global Strategies who offered some brilliant tips on setting up multiple Webmaster Tools accounts to reclaim information (not provided) by Google Analytics.

“Scaling In-House: Building the Best Enterprise SEO Operation” featured speakers from Adobe, Experian, Microsoft, and Marriott International. The presentations were ideal for large, complex organizations, but were also appropriate for any company with multiple locations, departments, or stakeholders. The BrightEdge blog features a comprehensive synopsis of the session.

Hopefully, BrightEdge will post a similar treatment for the final panel of the conference, “Data Keys: Mining Data for SEO and Content at Scale,” with individual presentations from Adobe, Rosetta, Search Laboratory, and Denis Scott of OpenTable, who provided a list of questions to answer, and preemptive steps to take before a brand migration to mitigate loss of traffic.

Mobile, mobile, mobile.  If there was a common theme running through nearly every presentation, this was it. “Worldwide, more people have access to mobile technology than to clean water and electricity,” stated Jason Tabeling of Rosetta. Wow! One presenter polled the audience, asking if each of us knew when 50% of our website traffic would come from mobile. Just two people in the packed ballroom raised their hands. The message was loud and clear. If you’re not moving toward a full-fledged mobile strategy right now, time is running out.

Check out the BrightEdge Bright Ideas blog for more from Share14.





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