Event Recap: MIMA Summit 2013

MIMA photo
An attentive audience at the MIMA Summit

Nina Hale, Inc. attended the annual MIMA Summit on Tuesday, October 15. The 2013 MIMA Summit focused on the State of Change, featuring speakers from a wide breadth of expertise. 

The event kicked off with a keynote presentation from Sarah Lacy, renowned journalist with broad experience covering the Silicon Valley, who shared her experiences in journalism and entrepreneurship. She recently launched a new tech news site PandoDaily.com. Notably, we were impressed by Lacy’s confession: Slick Rick the sales guy is the one who pays her salary. We’ll take that as a hat tip to all of us digital media marketers.

Nate Silver, called a “spread­sheet psy­chic” and “number-crunching prodigy” by New York Magazine, presented an afternoon session to Summit attendees. He was recently named one of the World’s 100 Most Influential People by Time magazine, and his presentation reiterated both the value and ambiguity of data. If big data claimed the theme in previous years, this year’s unofficial theme was ‘understanding the data.’

We were especially excited to see the importance placed on measurement throughout all of the sessions; from content strategy to mobile marketing to brand awareness, all speakers consistently addressed its value. Communicating the importance of foundational measurement strategies within an organization was an underlying theme in many breakout sessions. 

As always, we’re looking forward to next year’s Summit! 

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