Not only are the product offerings of this B2B client wide, deep, and complex, but the website has multiple entrances for searchers to find and browse their products. The result? Too many pages with the same information – and all competing for the same keywords. Further, many of the primary landing pages contained no content, and foundational search engine optimization standards had not been applied to the site.
Extensive keyword research was completed for each division and subdivision of the organization to understand how individuals search for their products and solutions. To simplify our approach, we started with the two highest producing divisions, mapping the primary and secondary keywords to the most appropriate site pages. Optimization efforts began with improving title and meta tags, page headings, image text, and finally adding informational content to the site pages.
1,745 Keywords ranking on the first page of Google, an increase of 12%
In only 5 months the number of high traffic keywords increased by 12%, keywords ranking in the first position of Google increased 12%, and rankings for position 2-5 increased by 20%. There was a 14% increase in long-tail keywords (3 or more words) with a 25% increase on first page results. The bounce rate decreased, and conversions increased by 20% while conversion rate increased by 31% for organic search.