Land O’Lakes, Inc., one of America’s premier agribusiness and food companies, has selected independent agency Nina Hale as its digital content agency of record following a competitive review that kicked off in December 2018. The agency has worked with a handful of Land O’Lakes brands over the past eight years, including Purina Animal Nutrition, WinField United, and Mazuri, and was awarded search agency of record for Land O’Lakes US Dairy Foods business last spring.
“Nina Hale truly understands our business and already has a proven track record of driving digital success for our brands,” said Julie Scheife, Digital Marketing Director at Land O’Lakes.
“Their team’s deep understanding of analytics and measurement and their ability to work with meaningful data really stood out to us as we sought out an agency partner. With analytics strength, Nina Hale showcased a unique understanding and connection strategy to our core target. We were also impressed with the team’s knowledge of each digital channel and ways to optimize creative and messaging in each.”
As digital content agency of record, Nina Hale will take on digital and social media strategy and planning for Land O’Lakes US Dairy Foods, and will collaborate with creative agency Folklore on the creative activation. Work on a new campaign has already kicked off, with the goal of being in-market by Q2. The new campaign will help position Land O’Lakes as a stand out brand in the highly-competitive dairy category.
“There’s been a shift in consumer buying behavior and we’re excited to use our digital expertise to further influence and understand the changing landscape,” says Donna Robinson, CEO at Nina Hale.
“Data-driven, measurable solutions that result in sales is the work we’re known for and we’re thrilled to expand our partnership with Land O’Lakes to support its growing business.”
Over the last year, Nina Hale has helped Land O’Lakes modernize its digital strategies and has been successful in driving performance. Additional Nina Hale clients include Deluxe, Renewal by Andersen, Blue Cross and Blue Shield of Minnesota, TRX Training, and Room & Board, among others.