Each year we mark the civil rights accomplishments of Dr. Martin Luther King with a national holiday, and each year Google marks the national holiday with a commemorative Google doodle.
The first Google doodle appeared in 2000 for Bastille day. Since then, Google’s dedicated team of doodlers have produced more than 1000 doodles seen around the world. These doodles leverage familiar holidays, anniversaries, lives of influential people and pop culture to become creative content.
As we develop our own content marketing strategies and finish planning our 2013 content calendars, we should take inspiration from the authentic and engaging content Google creates. Google’s content enables them to capture and retain consumer interest, an increasingly important feat in an increasingly social world. If we are able to captivate our audiences in the same way, we are sure to experience increased brand and social interaction in the coming year, ultimately growing business.