You drive a lot of leads or eComm through the phone, but when people call, you can’t really determine how they go to the site, making optimization and marketing spend decisions difficult. But if you close most of your business via phone or in person, you want to go straight to a call, not encourage lead forms as much, because you’ll close more business cutting out the middle step. It’s not perfect, because you can’t tie revenue to it with out more hacking, but it’s a great way to get a lot more info about call sources.
The Hack – Easy Call Tracking Tip
- Create a link in a persistent footer that people usually wouldn’t click on. Don’t call it out.
- Set up a goal in your analytics package for the page the link takes you too. Add your 3rd party pixels and web beacons to this page so you can pull that into those interfaces (like Google AdWords).
- When someone calls, ask them if they’re on the website. If so, have them click the link.
- Voila! you know how they got there. Whether PPC, SEO, by keyword, ad, email, referring link, etc.