While November may be best known as Movember, overrun with mustachioed men aiming to grow a luxurious lip warmer by November 30th, all the writers out there know November is really NaNoWriMo or National Novel Writing Month, a fun writing challenge for writers all over the world to produce a novel of 50,000 words or more by midnight on November 30th.
While NaNoWriMo is exclusively for fictional novels, content writers can take a page or two out of the NaNoWriMo handbook:
- Write every day.
- It can be hard at first to get into the habit of writing daily, but a week or two of working writing into your schedule and soon, writing will become second nature. See a cool article? Write a comment telling the author why you liked it. Learn of a new product launch? Write a blurb about it. By writing about things that happen throughout the week in your industry, you’ll have a “Best Of The Week” post already written every Friday.
- Perfection can paralyze.
- The beauty of NaNoWriMo is how it galvanizes writers, forcing them to write no matter the quality. This can be transferred to content creation for SEO purposes. Just write. Not every post has to be Pulitzer Prize winning quality. That is not to say you should publish sub-par work, just a reminder to keep perfectionism from hindering your content creation.
- Use writing tools.
- If you’re like me, you might need a little prodding to keep writing. Write Or Die is a fantastic tool lauded by NaNoWriMo writers that provides three forms of negative reinforcement to keep you writing. You select the amount of time, word count, and strictness level you want, then get (and keep!) writing. “Gentle” mode sends a reminder to keep writing if you pause for too long and “Normal” produces an annoying sound on repeat until you keep writing (the first time I tried it I got Rick Astley’s Never Gonna Give You Up and the second time was Hanson’s MmmBob). Finally, “Kamikaze” mode starts deleting your words if you stop writing long enough. That’s some serious incentive!
In 2011 over 36,000 people wrote 50,000 words in one month. You can start creating content regularly too. Jump on the NaNoWriMo train and get writing!