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Viewability: How Much Should You Care?

How should viewability impact media buying and performance? Several best practices have emerged to guide the role viewability should play in your next digital media buy.

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programmatic media partner

Choosing Programmatic: Specialized Partners or One-stop Shop

When choosing programmatic media partners, should marketers use a specialized programmatic partner or a one-stop programmatic shop? Read Vice President of Media of Media Kathleen Petersen’s take on selecting a programmatic partner.

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Mobile App Trends 2016

comScore released its U.S. Mobile App Report 2016, which touches on a broad range of channels and consumer behaviors.

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The Growing World of Visual Search

Digital platforms have begun amplifying efforts for visual search engagement, and aiding marketers in leveraging this convergence of visual and data technology. How are digital platforms incorporating visual search elements? Get the full scoop at the agency blog.

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