Industry: Home Improvement

Case Study: Home Improvement Company / Scaling Paid Media to Dealer Locations

Challenge

Nina Hale has partnered with this client on all its digital marketing efforts in the past for both corporate and dealer locations. The company challenged NH to not only increase revenue and appointment requests for both corporate and dealer locations, but to develop a scalable approach for engaging with dealers of all sizes.

Solution

NH not only expanded dealer partnership to included additional markets and increased media investment, but we developed relationships with dealer partners to understand their business goals, this allowed paid media campaigns to drive success across a variety of paid media approaches.

Results

95% Increase in dealership appointment request forms

By implementing aggressive bid strategies for top performing keywords, this client improved visibility within search results, and ultimately drove incremental traffic and web appointments requests. As a result, we achieved a 95% increase in dealership appointment request forms.

“By scaling our paid search campaigns to the majority of affiliate locations, we have helped their business establish a strong presence online significantly contributing to their revenue driven from online channels.”

  • — Angela Needham
  • Paid Media Manager
  • Nina Hale, Inc.
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