Industry: Education

Case Study: Education Corporation of America / Organic Traffic + Lead Generation

Challenge

Education Corporation of America is a division of a large private education parent company composed of colleges across the United States. This specific division represents the vast majority of its colleges, and includes 27 campuses. The college wanted to increase the inquiries to courses at the college from audiences who live within a tight geographic radius of each campus.

Solution

Nina Hale first determined that the highest converting keywords were program specific with a geo-identifier. We then identified the appropriate targets, and worked to gain leads by optimizing the course pages for geo-specific terms. We also ensured that the campus locations had accurate “map” listings, and increased campus citations and education-based directory listings.

Results

31% Average growth rate each year

Over the past five years, there has been continual month-over-month and year-over-year growth in both traffic and leads. As a result of ongoing website updates and improvements, we have seen an average growth rate of 31% each year.

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