Major Increase in Revenue Without Increasing Digital Ad Spend

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Services Provided: Paid media

Details

Challenge

After a 7-year partnership with Nina Hale, this national retail home furnishings company wanted to increase revenue and drive awareness without increasing ad spend. With an established presence in paid search, Room & Board challenged NH to look for new ways to grow revenue while maintaining, and ultimately increasing, efficiency.

Solution

Nina Hale’s strategy began by segmenting our go-to-market approach within Room & Board’s product categories. In this way, NH could focus on specific categories during seasons where the media investment could capture the most volume. We also maximized presence within local markets and shopping-focused search engines.

RESULTS

+31% Revenue increase from digital paid media year over year

Since NH has been working with Room & Board, there has been a consistent increase of revenue year-over-year (YOY) while spend has stayed the same. With this particular challenge, NH simultaneously drove more revenue growth while increasing media efficiency, with the overall result of an 31% increase in revenue from paid media year over year.

“We love working with Nina Hale! Our partnership includes a fantastic team of strategic experts who work hard to help us get the best results. From paid and organic search to localization and social media, the NH team helps us identify and understand potential opportunities and risks as we navigate this continually evolving digital landscape.”

  • — Jill Linville
  • Communications Director
  • Room & Board
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