Industry:

Case Study: Land O’Lakes / Leveraging Search Behavior to Drive Organic Traffic

Challenge

Land O’Lakes exists in a highly competitive food/recipes landscape, and its success is highly reliant on organic traffic. NH was challenged to use both content and technical SEO tactics to grow this client’s organic visits year-over-year.

Solution

Blending both foundational SEO work and new digital tactics, NH monitored Google Trends to identify new opportunities, engage in ongoing optimization, utilized a variety of SEO tools, and creating consistent, strategic content to find success during this client’s busiest season.

Results

65% Increase of organic visits

Year-over-year, visits from organic search increased by nearly 25%. Further, during Land O’Lakes’ most crucial time of year, visits increased by 65%.

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