Industry: Healthcare

Case Study: Fitness Club / Landing Page Optimization Improves Performance

Challenge

The weight loss vertical is extremely competitive in digital spaces, and new competitors were vying for their piece of an already crowded market. Nina Hale was challenged to develop content that would improve the effectiveness of paid and organic search marketing campaigns related to the client’s core business – helping people lose weight.

Solution

We started by conducting a content audit and determined that the site needed stronger content related to the core business of weight loss. The NH team moved to optimize a single landing page for “weight loss” by updating on-page content to focus solely on weight loss-related keywords.

Results

300% Increase in organic visits to a top landing page

Before optimization by Nina Hale, the page received about 100 organic visits per month. Post-optimization, organic visits to the page increased by more than 300%. As an added benefit, AdWords quality scores for several terms in a highly competitive vertical increased, and the page is consistently among the top 10 landing pages on the site as a whole.

“By optimizing a landing page for a single term, we experienced incredible success in a highly competitive market.”

  • — Leslie Gibson
  • Associate Director of Content Marketing
  • Nina Hale, Inc.
KEEP IN TOUCH

STAY CONNECTED: JOIN OUR NEWSLETTER

CONTACT US

100 SOUTH 5TH STREET
SUITE 2000
MINNEAPOLIS, MN 55402

PHONE: 612.392.2427
EMAIL: INFO@NINAHALE.COM