Industry: Education

Case Study: Golf Academy of America / Integrated Paid Media

Challenge

A partner with Nina Hale for over five years, Education Corporation of America wanted to increase enrollment for one of their colleges, Golf Academy of America, for the school’s upcoming key program start date.

Solution

Nina Hale developed a multi-channel paid media campaign for ECA. This campaign centered around including expansion to new platforms that supported the campaign goal. NH also leveraged hyper-specific geographic targeting and focused on the highest priority audience segments.

Results

346% Lead increase from paid media year over year

This campaign resulted in generating 81% lead increase from all sources used in throughout the campaign. There was also a 346% lead increase specifically from paid media year over year.

“Understanding where a majority of the schools student starts originated allowed us to focus our budget and optimizations at state and city level, producing a more qualified lead.”

  • — Troy Lightfield
  • Senior Search Manager
  • Nina Hale, Inc.
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