Doubling Profit-Driving Conversions Through Paid Search

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Services Provided: analytics, paid media

Medical Device

Details

Challenge

Nina Hale has partnered with this medical device company on search engine optimization for years. Then, PPC was added to the partnership, and NH was asked to oversee and manage the company’s online lead generation program. Specifically, NH was charged to increase and measure responses, booked appointments, and sales.

SOLUTION

To meet this challenge, Nina Hale created one Master Client Center (MCC) to simplify management and measurement across paid media properties. We reviewed all of the client’s PPC accounts for structure, assisted in setup, monitored conversion tracking, and provided general content optimization. We also expanded call tracking at a keyword level and conducted landing page tests to foster ongoing conversion improvement.

RESULTS

200%+ Increase in conversion rate and appointments scheduled

The client experienced a 230% increase in overall conversion rate and a 200% increase in appointments scheduled when specifically tracking paid media. With accurate attribution analysis for all digital leads and calls, new opportunities were found across channels, and the client reported increased efficiency in management and tracking in its lead generation programs.

“The Nina Hale team has been a dedicated partner to our business.  …  It has been a pleasure to work with this team of digital marketing experts and we look forward to continuing to grow as we implement and drive toward results directly related to their insights and direction.”

  • — Client Partner
  • Director of Lead Generation
  • Medical Device Company
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