Ecotech Institute, a division of Education Corporation of America, planned a total website redesign that would consolidate on-site content and move to responsive design in order to improve mobile performance. Because organic search performance can decline up to 50% immediately after a redesign, Nina Hale was tasked with creating an SEO equity plan to maintain organic visibility while updating content.
Nina Hale provided redesign consulting that included an SEO equity audit, performance monitoring, on-page organic content optimization and recommendations, and a website redirect strategy to maintain performance on desktop while improving overall performance on mobile.
200% Conversion rate increase in the two months after redesign
Leads from organic search across devices rose more than 120%, and both SEO performance across devices and organic search equity were maintained on all core keywords two months after redesign.