Addressing Site Duplication Improves Organic Search Ranking

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Services Provided: SEOanalytics

B2B / Playground Equipment

Details

Challenge

This client’s audience is diverse and fragmented, and the most efficient method for reaching prospects is online. For this reason, our client relies on its website for the majority of its lead generation, so ensuring the site has high visibility in organic search is critically important. Earlier this year the company began noticing a decrease in organic rankings, impressions, and traffic, and called on Nina Hale to diagnose and resolve the problem.

Solution

Upon careful analysis, NH determined the client’s website was suffering from WWW and non-WWW duplication. As a result, search engines were indexing both versions of the site, and because they found two separate versions of each webpage, the client was facing major issues with duplicate content. Further, instead of consolidating a page’s link equity on one URL, that equity was split across two pages. To resolve this issue, NH worked with the client’s team to determine which version of the site – the WWW version – would be the preferred one, and went about providing the necessary technical recommendations to bring this fruition.

Results

11+ positions in average ranking position after addressing site duplication.

After implementing the proper redirects between versions in the beginning of July, this site duplication ceased. As a result, the website saw dramatic improvement in organic search visibility: its average rank on its core organic keywords improved from 27 in January to 16 by the end of September, two months post-implementation.

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