Digital media testing is a crucial piece in the continued success of digital advertising. With digital media testing, you are able to discover what your target audience responds to best. Testing a variety of tactics and analyzing the data to determine what works and what doesn’t will allow you to refine your media so that you can maximize your business goals. Here are just a few examples of things you can test:
- Creative: Testing your creative is one of the easiest digital media tests to implement and can drive some of the biggest improvements in your success. Tests you can run in your creative include: running an offer in your copy v. not running an offer, branded copy v. non-branded copy, formal v. informal language, and many more.
- Audience creation: Testing how you target your audience can help ensure you are reaching the right people. You can test different types of audience creation for the Google Display Network, social media channels and, my personal favorite, remarketing audiences.
- Landing page: Does your site convert better than a custom landing page? Does a roll out form convert better than a form on the right side bar? Landing page testing can help you determine what converts best on your site.
For other examples of testing and to learn how to analyze and apply your test findings, please join us at this Friday’s 8am BUZZ event, Digital Media Testing: Approach, Analysis, Application.