Curious about Google Analytics and other ways of measuring your digital marketing? The Adding to Your Analytics Toolbox event on July 25 will teach you how to prepare your organization with the necessary tools for effective market measurement.
Luke Schlegel, Director of Analytics, and Lizzy Wilkins, Senior Data Scientist, will give a strategic and tactical overview of the latest in analytics and measurement. They will not only give you a better understanding of the basics of cross-channel analytics, but they will also show you how you can identify opportunities to use more advanced measurement tools.
Still want to know more? Here are 5 things you can expect to learn:
1.) Recent Google Analytics improvements and updates: Learn how developments such Universal Analytics, enhanced Ecommerce, and notifications can provide deeper insight into how your business reaches customers.
2.) Mobile site and mobile app measurement: Acquire information about the various tools you can use to measure both mobile websites and apps.
3.) Third party tools: Understand how to use Google Analytics and other third party tools to help measure and listen to your consumers through social media.
4.) Tag management solutions: Discover how tag management solutions can improve the efficiency and process around third-party tagging.
5.) Tracking leads: Learn more about tracking leads holistically across channels via call tracking tools like Mongoose Metrics.
Join us for this free event on July 25 at 8:00 a.m. for the latest in analytics innovation. Register now to attend in person or via webinar. We hope to see you there!