How should viewability impact media buying and performance? Several best practices have emerged to guide the role viewability should play in your next digital media buy.
When choosing programmatic media partners, should marketers use a specialized programmatic partner or a one-stop programmatic shop? Read Vice President of Media of Media Kathleen Petersen’s take on selecting a programmatic partner.
Last week the agency hosted our annual Digital Breakfast. Nina Hale’s media leadership presented on the top digital trends we are gearing up for in 2017.
comScore released its U.S. Mobile App Report 2016, which touches on a broad range of channels and consumer behaviors.
Digital platforms have begun amplifying efforts for visual search engagement, and aiding marketers in leveraging this convergence of visual and data technology. How are digital platforms incorporating visual search elements? Get the full scoop at the agency blog.