How should viewability impact media buying and performance? Several best practices have emerged to guide the role viewability should play in your next digital media buy.
More companies are focusing on view-through conversions to gauge the success of display campaigns, but tracking can be difficult (especially with phone calls!). Enter Dialogtech, the answer to marketer’s tracking prayers.
Pinterest revealed updates that will allow users to engage with their favorite recipes and how-to pins in new ways, including a checkmark engagement button and a “tried” section.
Reaching your targeting audience with event details have never been easier with the latest updates to Facebook Events. Learn how you can capitalize on the feature today.
When choosing programmatic media partners, should marketers use a specialized programmatic partner or a one-stop programmatic shop? Read Vice President of Media of Media Kathleen Petersen’s take on selecting a programmatic partner.
What are the trends expected to shape next year’s paid search strategies? Get ready for 2017 by optimizing experiences, focusing on the consumers and their journeys, and testing new tools to find what will work.
Google unveiled a number of new features and product tests for both the free and paid versions of Google’s analytics suite, including a free beta version of Optimize 360.
Facebook has announced three new updates – including updates to events and local business interactions – coming soon to its desktop and mobile apps.
Last week the agency hosted our annual Digital Breakfast. Nina Hale’s media leadership presented on the top digital trends we are gearing up for in 2017.
A Google analyst announced plans to release a separate mobile search index, which will become the primary index used to respond to search queries.
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