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SEO AND UX

Viewability: How Much Should You Care?

By — December 2nd, 2016

How should viewability impact media buying and performance? Several best practices have emerged to guide the role viewability should play in your next digital media buy.

Dialogtech Can Now Help You Track View-Through Call Conversions

By — December 2nd, 2016

More companies are focusing on view-through conversions to gauge the success of display campaigns, but tracking can be difficult (especially with phone calls!). Enter Dialogtech, the answer to marketer’s tracking prayers.

Pinterest Allows Users To Check Off Tried Pins, Leave Reviews

By — November 18th, 2016

Pinterest revealed updates that will allow users to engage with their favorite recipes and how-to pins in new ways, including a checkmark engagement button and a “tried” section.

Facebook Event App

Social Media Marketer’s Guide to Facebook Events

By — November 18th, 2016

Reaching your targeting audience with event details have never been easier with the latest updates to Facebook Events. Learn how you can capitalize on the feature today.

programmatic media partner

Choosing Programmatic: Specialized Partners or One-stop Shop

By — November 4th, 2016

When choosing programmatic media partners, should marketers use a specialized programmatic partner or a one-stop programmatic shop? Read Vice President of Media of Media Kathleen Petersen’s take on selecting a programmatic partner.

2017 paid search trends

2017 Paid Search Trends

By — November 4th, 2016

What are the trends expected to shape next year’s paid search strategies? Get ready for 2017 by optimizing experiences, focusing on the consumers and their journeys, and testing new tools to find what will work.

Google Optimize 360 beta

Google Releases Free Beta Version of Optimize 360

By — October 28th, 2016

Google unveiled a number of new features and product tests for both the free and paid versions of Google’s analytics suite, including a free beta version of Optimize 360.

Facebook

Forthcoming Facebook Updates

By — October 25th, 2016

Facebook has announced three new updates – including updates to events and local business interactions – coming soon to its desktop and mobile apps.

SEO AND UX

2016 Digital Trends Turned Digital Expectations 2017

By — October 21st, 2016

Last week the agency hosted our annual Digital Breakfast. Nina Hale’s media leadership presented on the top digital trends we are gearing up for in 2017.

Google mobile search engine

Google to Roll Out Mobile-Specific Algorithm

By — October 14th, 2016

A Google analyst announced plans to release a separate mobile search index, which will become the primary index used to respond to search queries.

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