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Exploring Digital Frontiers

Here's our latest research, thought leadership, and industry updates.

Google mobile search engine

Google to Roll Out Mobile-Specific Algorithm

By — October 14th, 2016

A Google analyst announced plans to release a separate mobile search index, which will become the primary index used to respond to search queries.

Mobile App trends 2016

Mobile App Trends 2016

By — October 14th, 2016

comScore released its U.S. Mobile App Report 2016, which touches on a broad range of channels and consumer behaviors.

Facebook Event App

Facebook Announces Events App

By — October 14th, 2016

Facebook introduced Events, a standalone mobile application designed to help mobile users find and engage with events through new functions and integrations.

youtube video advertising

8 Reasons Why Video Should be Part of a Content Strategy

By — October 7th, 2016

Why invest in video? Here are eight good reasons why content strategists should consider taking the video plunge.

Facebook Reopens Marketplace

By — October 4th, 2016

Facebook is rolling out Facebook Marketplace, a community shopping hub within its mobile app, where users can browse, buy, and sell items to others nearby. Although not its first foray into user-to-user selling, the new Marketplace is poised to make a big impact on local buying and selling.

Nina Hale Hosts Digital Breakfast 2016

By — September 30th, 2016

On October 12th, Nina Hale and Media Math are hosting the second annual Digital Breakfast!

Facebook inflated video metric

Facebook Acknowledges Inflated Video Metrics

By — September 29th, 2016

Facebook revealed that its platform has miscalculated the average view time for videos served within its advertising platform.

Snap Inc. Spectacles

Introducing Snap. Inc. and Spectacles

By — September 28th, 2016

Snapchat officially changed the company name to Snap Inc. and announced their first foray into the hardware world with Spectacles. Learn more here.

Google mobile search engine

Google Reportedly Updated Its Local SEO Algorithm

By — September 24th, 2016

Around the beginning of September, Google reportedly updated its local search algorithm in a significant way.

Instagram Enhances Advertisement Engagement Functionality

By — September 23rd, 2016

Instagram recently announced four enhancements to direct response ads, all of which are focused on driving better visibility and interaction.

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