AUTHOR: NINA HALE / PERFORMANCE DIGITAL

/ Author: Nina Hale / Performance Digital

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More Instagram Updates November 2016

Instagram has announced more updates to make users’ stories more exciting and engaging, including features like Boomerangs, “see more”, and mentions.

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More Instagram Updates November 2016

Instagram has announced more updates to make users’ stories more exciting and engaging, including features like Boomerangs, “see more”, and mentions.

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Viewability: How Much Should You Care?

How should viewability impact media buying and performance? Several best practices have emerged to guide the role viewability should play in your next digital media buy.

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2017 Paid Search Trends

What are the trends expected to shape next year’s paid search strategies? Get ready for 2017 by optimizing experiences, focusing on the consumers and their journeys, and testing new tools to find what will work.

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Mobile App Trends 2016

comScore released its U.S. Mobile App Report 2016, which touches on a broad range of channels and consumer behaviors.

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Should You Utilize Google Analytics 360 Suite?

With its release a few months ago, the premium version of Google Analytics could be an option for any brand. Check out NHI’s checklist to decide if it makes sense for you to utilize at the agency blog.

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2017 paid search trends

4 Faster Facebook Analysis Tips 2016

Daily Facebook (and Instagram) management can be a daunting task, but it doesn’t have to be. We detail four easy tips to help you easily monitor campaigns at the agency blog.

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User-Generated Content 2016: Best Practices

User-generated content has become a major industry buzzword, and for good reason. Read why marketers should consider this in their content strategy at the agency blog.

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Google AdWords’ Expanded Text Ads

What do digital marketers need to know about Google’s expanded text ads? Vice President of Media Tami McBrady explains at the agency blog.

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Olympic-Level Google Analytics Metrics

With the 2016 Games on the horizon, NHI thought we would share a few top performing metrics and dimensions. By reaching for gold, NHI hopes marketers can find deeper and more meaningful insights in Google Analytics data.

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