After a 7-year partnership with Nina Hale, Inc., this national retail home furnishings company wanted to increase revenue and drive awareness without increasing ad spend.
How should viewability impact media buying and performance? Several best practices have emerged to guide the role viewability should play in your next digital media buy.
More companies are focusing on view-through conversions to gauge the success of display campaigns, but tracking can be difficult (especially with phone calls!). Enter Dialogtech, the answer to marketer’s tracking prayers.
What are the trends expected to shape next year’s paid search strategies? Get ready for 2017 by optimizing experiences, focusing on the consumers and their journeys, and testing new tools to find what will work.
Last week the agency hosted our annual Digital Breakfast. Nina Hale’s media leadership presented on the top digital trends we are gearing up for in 2017.
comScore released its U.S. Mobile App Report 2016, which touches on a broad range of channels and consumer behaviors.
Why invest in video? Here are eight good reasons why content strategists should consider taking the video plunge.
On October 12th, Nina Hale and Media Math are hosting the second annual Digital Breakfast!
Instagram recently announced four enhancements to direct response ads, all of which are focused on driving better visibility and interaction.
NHI hired Vice President of Performance Content + Social Media Heather Rist Murphy. Get the details here.
With its release a few months ago, the premium version of Google Analytics could be an option for any brand. Check out NHI’s checklist to decide if it makes sense for you to utilize at the agency blog.
Daily Facebook (and Instagram) management can be a daunting task, but it doesn’t have to be. We detail four easy tips to help you easily monitor campaigns at the agency blog.
User-generated content has become a major industry buzzword, and for good reason. Read why marketers should consider this in their content strategy at the agency blog.
NHI and Blue Cross and Blue Shield of Minnesota are the 2016 Content Marketing Awards category winner for Best Content Strategy!
What do digital marketers need to know about Google’s expanded text ads? Vice President of Media Tami McBrady explains at the agency blog.
With the 2016 Games on the horizon, NHI thought we would share a few top performing metrics and dimensions. By reaching for gold, NHI hopes marketers can find deeper and more meaningful insights in Google Analytics data.
Since its launch in July of 2016, the application has become a critical and cultural phenomenon. How have brands capitalized on the augmented reality capabilities? Learn more at the agency blog.
With today’s ever-growing collection of digital marketing channel data, how do you know if you are choosing the right multi-channel attribution model? Learn more at the agency blog.
Digital platforms have begun amplifying efforts for visual search engagement, and aiding marketers in leveraging this convergence of visual and data technology. How are digital platforms incorporating visual search elements? Get the full scoop at the agency blog.
In March 2016 Google announced its new analytics package: Google Analytics 360 Suite. Find out how to utilize the six ‘predictive’ tools offered on the platform at the agency blog.