Organic + Paid Social Media for Fan Acquisition
Expanding Honeywell’s social media fan base in support of new product release.
CATEGORIES
Categories
- Blog (662)
- Digital Tactics (289)
- Search Fun (53)
- Thought Leadership (51)
- Industry News + Events (293)
- Whitepaper (1)
- News (126)
- Agency News (121)
- Press Releases (21)
- Press Mentions (3)
- Blog (662)
POSTS
Organic Traffic + Lead Generation
Development of local search strategy to drive organic traffic and lead generation.
A Complex Consumer Journey Supported by Paid Media and Call Tracking
Nina Hale, Inc. partnered with a national digital agency to help a home improvement company with a website redesign.
Major Increase in Revenue Without Increasing Digital Ad Spend
After a 7-year partnership with Nina Hale, Inc., this national retail home furnishings company wanted to increase revenue and drive awareness without increasing ad spend.
More Instagram Updates November 2016
Instagram has announced more updates to make users’ stories more exciting and engaging, including features like Boomerangs, “see more”, and mentions.
More Instagram Updates November 2016
Instagram has announced more updates to make users’ stories more exciting and engaging, including features like Boomerangs, “see more”, and mentions.
Viewability: How Much Should You Care?
How should viewability impact media buying and performance? Several best practices have emerged to guide the role viewability should play in your next digital media buy.
Dialogtech Can Now Help You Track View-Through Call Conversions
More companies are focusing on view-through conversions to gauge the success of display campaigns, but tracking can be difficult (especially with phone calls!). Enter Dialogtech, the answer to marketer’s tracking prayers.
2017 Paid Search Trends
What are the trends expected to shape next year’s paid search strategies? Get ready for 2017 by optimizing experiences, focusing on the consumers and their journeys, and testing new tools to find what will work.
2016 Digital Trends Turned Digital Expectations 2017
Last week the agency hosted our annual Digital Breakfast. Nina Hale’s media leadership presented on the top digital trends we are gearing up for in 2017.
Mobile App Trends 2016
comScore released its U.S. Mobile App Report 2016, which touches on a broad range of channels and consumer behaviors.
8 Reasons Why Video Should be Part of a Content Strategy
Why invest in video? Here are eight good reasons why content strategists should consider taking the video plunge.
Nina Hale Hosts Digital Breakfast 2016
On October 12th, Nina Hale and Media Math are hosting the second annual Digital Breakfast!
Instagram Enhances Advertisement Engagement Functionality
Instagram recently announced four enhancements to direct response ads, all of which are focused on driving better visibility and interaction.
Nina Hale Hires Vice President of Performance Content and Social Media, Heather Rist-Murphy
NHI hired Vice President of Performance Content + Social Media Heather Rist Murphy. Get the details here.
Should You Utilize Google Analytics 360 Suite?
With its release a few months ago, the premium version of Google Analytics could be an option for any brand. Check out NHI’s checklist to decide if it makes sense for you to utilize at the agency blog.
4 Faster Facebook Analysis Tips 2016
Daily Facebook (and Instagram) management can be a daunting task, but it doesn’t have to be. We detail four easy tips to help you easily monitor campaigns at the agency blog.
User-Generated Content 2016: Best Practices
User-generated content has become a major industry buzzword, and for good reason. Read why marketers should consider this in their content strategy at the agency blog.
‘Best Content Strategy’ Category Winner | Content Marketing Institute
NHI and Blue Cross and Blue Shield of Minnesota are the 2016 Content Marketing Awards category winner for Best Content Strategy!
Google AdWords’ Expanded Text Ads
What do digital marketers need to know about Google’s expanded text ads? Vice President of Media Tami McBrady explains at the agency blog.
Olympic-Level Google Analytics Metrics
With the 2016 Games on the horizon, NHI thought we would share a few top performing metrics and dimensions. By reaching for gold, NHI hopes marketers can find deeper and more meaningful insights in Google Analytics data.