Nina Hale / Performance Digital" class="section_indicator">AUTHOR: NINA HALE / PERFORMANCE DIGITAL
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POSTS
Major Increase in Revenue Without Increasing Digital Ad Spend
After a 7-year partnership with Nina Hale, Inc., this national retail home furnishings company wanted to increase revenue and drive awareness without increasing ad spend.
More Instagram Updates November 2016
Instagram has announced more updates to make users’ stories more exciting and engaging, including features like Boomerangs, “see more”, and mentions.
More Instagram Updates November 2016
Instagram has announced more updates to make users’ stories more exciting and engaging, including features like Boomerangs, “see more”, and mentions.
Viewability: How Much Should You Care?
How should viewability impact media buying and performance? Several best practices have emerged to guide the role viewability should play in your next digital media buy.
Dialogtech Can Now Help You Track View-Through Call Conversions
More companies are focusing on view-through conversions to gauge the success of display campaigns, but tracking can be difficult (especially with phone calls!). Enter Dialogtech, the answer to marketer’s tracking prayers.
2017 Paid Search Trends
What are the trends expected to shape next year’s paid search strategies? Get ready for 2017 by optimizing experiences, focusing on the consumers and their journeys, and testing new tools to find what will work.
2016 Digital Trends Turned Digital Expectations 2017
Last week the agency hosted our annual Digital Breakfast. Nina Hale’s media leadership presented on the top digital trends we are gearing up for in 2017.
Mobile App Trends 2016
comScore released its U.S. Mobile App Report 2016, which touches on a broad range of channels and consumer behaviors.
8 Reasons Why Video Should be Part of a Content Strategy
Why invest in video? Here are eight good reasons why content strategists should consider taking the video plunge.
Nina Hale Hosts Digital Breakfast 2016
On October 12th, Nina Hale and Media Math are hosting the second annual Digital Breakfast!
Instagram Enhances Advertisement Engagement Functionality
Instagram recently announced four enhancements to direct response ads, all of which are focused on driving better visibility and interaction.
Nina Hale Hires Vice President of Performance Content and Social Media, Heather Rist-Murphy
NHI hired Vice President of Performance Content + Social Media Heather Rist Murphy. Get the details here.
Should You Utilize Google Analytics 360 Suite?
With its release a few months ago, the premium version of Google Analytics could be an option for any brand. Check out NHI’s checklist to decide if it makes sense for you to utilize at the agency blog.
4 Faster Facebook Analysis Tips 2016
Daily Facebook (and Instagram) management can be a daunting task, but it doesn’t have to be. We detail four easy tips to help you easily monitor campaigns at the agency blog.
User-Generated Content 2016: Best Practices
User-generated content has become a major industry buzzword, and for good reason. Read why marketers should consider this in their content strategy at the agency blog.
‘Best Content Strategy’ Category Winner | Content Marketing Institute
NHI and Blue Cross and Blue Shield of Minnesota are the 2016 Content Marketing Awards category winner for Best Content Strategy!
Google AdWords’ Expanded Text Ads
What do digital marketers need to know about Google’s expanded text ads? Vice President of Media Tami McBrady explains at the agency blog.
Olympic-Level Google Analytics Metrics
With the 2016 Games on the horizon, NHI thought we would share a few top performing metrics and dimensions. By reaching for gold, NHI hopes marketers can find deeper and more meaningful insights in Google Analytics data.
Pokémon GO: Setting the Stage for Augmented Reality (AR) Marketing
Since its launch in July of 2016, the application has become a critical and cultural phenomenon. How have brands capitalized on the augmented reality capabilities? Learn more at the agency blog.
Roadmap to Attribution: Comparing Multi-Channel Attribution Models
With today’s ever-growing collection of digital marketing channel data, how do you know if you are choosing the right multi-channel attribution model? Learn more at the agency blog.
The Growing World of Visual Search
Digital platforms have begun amplifying efforts for visual search engagement, and aiding marketers in leveraging this convergence of visual and data technology. How are digital platforms incorporating visual search elements? Get the full scoop at the agency blog.
Predictive Analytics + Google Analytics 360 Suite
In March 2016 Google announced its new analytics package: Google Analytics 360 Suite. Find out how to utilize the six ‘predictive’ tools offered on the platform at the agency blog.