AUTHOR: NINA HALE / PERFORMANCE DIGITAL

/ Author: Nina Hale / Performance Digital

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Brands Cash In With Influencer Partnerships

The holiday season is in full swing, and American consumers are ready to celebrate – and spend. To break through, many brands are turning to influencer partnerships and following key trends to achieve their goals.

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Landing Page Optimization Improves Performance

The weight loss vertical is extremely competitive in digital spaces, and new competitors were vying for their piece of an already crowded market. Nina Hale was challenged to develop content that would improve the effectiveness of paid and organic search marketing campaigns related to the client’s core business – helping people lose weight.

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