Allison McMenimen" class="section_indicator">AUTHOR: ALLISON MCMENIMEN

/ Author: Allison McMenimen

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Rich Cards Change the Face of Mobile Search (Again!)

Rich cards are the newest structured data opportunity from Google. There are existing opportunities marketers may have missed that could boost visibility in natural search results – get all the details at the agency blog.

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Mind the Gap: Prioritize Content Creation Using Gap Analysis

Content marketers, when asked about their greatest challenges, consistently cite content creation as a top concern. But the need to feed the content machine can be considerably less daunting if you focus on what’s missing, rather than simply producing content willy nilly for the sake of getting something (anything!) into the publishing pipeline.

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Google Releases New Structured Data Markup Helper

Google announced a new tool that makes it easier to embed structured data markup directly into your web pages. “By embedding structured data markup, your structured content is available to all search engines, not just Google,” said Joel Swaney, Senior Search Manager at Nina Hale, Inc.

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LinkedIn for B2B

Consider making the creation and optimization of your LinkedIn Company Page a goal for your Q2 digital marketing program.

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Paid Search Strategy for Your Brand – Marketing in Sync

I was working in the travel industry and while driving down the highway, saw one of our billboards, directing people to visit “turquoisewaters.com/goherenow”. Then I remembered we weren’t using the same landing page redirect in our online campaigns. Agh…

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Shape Up Your Website – SEO Fitness

SEO fitness has many similarities to a health and fitness regimen. Here are seven ways to think about commonalities between physical fitness and SEO fitness.

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SEO-Friendly URLs

Tom Schmitz’ excellent article in yesterday’s edition of Search Engine Land provides practical guidance on URL structure and offers tips for creating SEO-friendly URLs.

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Website Testing and Its Impact on Search Results

Yesterday, Google Webmaster Central provided some very helpful guidelines around website testing, and how to minimize the possible impact of A/B or multivariate website testing on a site’s performance in search results.

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