Rich cards are the newest structured data opportunity from Google. There are existing opportunities marketers may have missed that could boost visibility in natural search results – get all the details at the agency blog.
What is the gold standard for content marketing in 2016? See what Leslie Gibson, our Senior Search Marketing Manager, suggests.
Everything you need to know to consider as you review, optimize, and create new quality content for your website.
Content marketers, when asked about their greatest challenges, consistently cite content creation as a top concern. But the need to feed the content machine can be considerably less daunting if you focus on what’s missing, rather than simply producing content willy nilly for the sake of getting something (anything!) into the publishing pipeline.
We sponsored this year’s Share14 conference and learned the latest about BrightEdge developments, SEO tactics, and more.
We’re sponsoring Share14! Find out how Nina Hale, Inc. is keeping up with SEO trends to help you with your business.
Instead of looking at your data to find out what you’re doing wrong on the website, try figuring out what you’re doing right instead.
Our tips for keeping content marketing success — especially in social — at the top of your priorities list for 2014.
Affordable care is being marketed via search and social media. How are companies connecting with potential customers in the crowded online marketplace?
Today is Friday the 13th, a date that begs a discussion about superstitions. What and how many superstitious searches will be made in search engines today?
Six exciting healthcare startup ventures were the focus of the first-ever Healthcare.mn Demo Conference. More than 150 attendees joined panels of executives, entrepreneurs and venture capital “judges” for the half-day conference.
Google’s latest Link Schemes update focusing on optimized anchor text in press releases has many marketers running scared. Fear not!
Google announced a new tool that makes it easier to embed structured data markup directly into your web pages. “By embedding structured data markup, your structured content is available to all search engines, not just Google,” said Joel Swaney, Senior Search Manager at Nina Hale, Inc.
Consider making the creation and optimization of your LinkedIn Company Page a goal for your Q2 digital marketing program.
When families get together at the holidays, health problems that may have gone unnoticed in day to day life are suddenly more pronounced and obvious.
I was working in the travel industry and while driving down the highway, saw one of our billboards, directing people to visit “turquoisewaters.com/goherenow”. Then I remembered we weren’t using the same landing page redirect in our online campaigns. Agh…
SEO fitness has many similarities to a health and fitness regimen. Here are seven ways to think about commonalities between physical fitness and SEO fitness.
Of all the factors that can trip up or delay an SEO project, lack of buy in throughout an organization has typically been the biggest obstacle to implementation and success. That appears to be changing…
Tom Schmitz’ excellent article in yesterday’s edition of Search Engine Land provides practical guidance on URL structure and offers tips for creating SEO-friendly URLs.
While electronic communication is essential to any content marketing strategy, print – direct mail – can still play a very valuable role.
Yesterday, Google Webmaster Central provided some very helpful guidelines around website testing, and how to minimize the possible impact of A/B or multivariate website testing on a site’s performance in search results.