If you haven’t noticed recently, Google’s knowledge graph has been pulling Google+ information into its search engine results pages. Frequently, you will see Wikipedia information displayed here, however, if your Google+ page is optimized and relevant, those profiles will be displayed there along with recent activity. This can lead to some significant opportunity for brands.
Here are a couple examples of Google+ being pulled into Google’s SERPs:
Here are some tips when considering your Google+ Page:
- Make sure your page is optimized.
- Make sure your most recent posts are something you want to be shared on Google’s SERPs.
- Define your name, address, phone number (Use your REAL business name).
- Claim your Google+ Local listing.
- Think critically about the categories you use.
- Link users to a page that keeps in mind that they are interested in a specific location.
- Don’t merge with Google+ unless you have less than three locations and want to engage socially.