Another Reason Why Google+ Shouldn’t Be Ignored

If you haven’t noticed recently, Google’s knowledge graph has been pulling Google+ information into its search engine results pages. Frequently, you will see Wikipedia information displayed here, however, if your Google+ page is optimized and relevant, those profiles will be displayed there along with recent activity. This can lead to some significant opportunity for brands. 

Here are a couple examples of Google+ being pulled into Google’s SERPs:

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Here are some tips when considering your Google+ Page:

  • Make sure your page is optimized.
  • Make sure your most recent posts are something you want to be shared on Google’s SERPs.
  • Define your name, address, phone number (Use your REAL business name).
  • Claim your Google+ Local listing.
  • Think critically about the categories you use.
  • Link users to a page that keeps in mind that they are interested in a specific location.
  • Don’t merge with Google+ unless you have less than three locations and want to engage socially.

 

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