Amazon just took a huge step to deeply integrate social into its consumer experience. Earlier this morning, the hashtag #AmazonCart started trending on Twitter, via a new YouTube video Amazon released announcing this more-or-less breakthrough feature. The gist of it, basically, is that when you see an Amazon product link in your Twitter feed, all you have to do is reply to that tweet with the hashtag #AmazonCart and that product will then show up in your Amazon checkout cart (certainly after some back-end authorization).
So, why is is this a big deal? Well, in theory, it means that Twitter’s 255 million monthly active users can now go from passively observing content on social media to eCommerce shopping, seamlessly, without all the “fuss” of opening up a new tab, logging in/out, and spending time searching for their product after the fact. This deep social integration focused on cross-platform user experience appears to be something of a trend with the big boys as of late, per Facebook’s announcement of AppLinks last week at its F8 conference, which will allow users to seamlessly engage with content across various 3rd party mobile apps simultaneously and sequentially.
As of today, #AmazonCart is certainly the biggest integration of a social media platform and global online retailer with this unique and clever development. It definitely looks more appealing than using Facebook’s various fCommerce capabilities. Whether or not people actually make this a habitual behavior en masse, remains to be seen. Check out the YouTube video for #AmazonCart below.