A Performance Digital Agency with Grit.

We’re perfectionists who never stop analyzing and tweaking. We’re trend spotters who never stop exploring. We’re a digital marketing agency filled with experts who are aggressively passionate about getting you results.


Our Executive Team

LinkedIn Profile

Donna Robinson

CEO / donna.robinson@ninahale.com

Since joining Nina Hale in 2012, Donna Robinson has been the brain behind successful revenue growth year after year. It’s her job to set the vision for our agency, overseeing business strategy and execution while balancing growth, but her commitment to the role goes well beyond the listed job duties.

Donna knows following is an important part of leadership. From social media trends to performance-based digital strategy, Donna looks to those around her, including peers and her own three daughters, to keep on top of what’s trending. She is a member of the advisory board for Brain Health Technologies.

LinkedIn Profile

Luke Schlegel

Executive Vice President, Operations & Analytics / Luke.Schlegel@ninahale.com

Luke Schlegel is a champion of efficiency in every sense of the word. Data-driven to his core, Luke oversees agency operations with the same analytical approach he uses to translate client data into meaningful insights. He is a methodical problem solver who firmly believes in using performance analysis to guide strategy.

Luke encourages his teams to think differently. He maintains his passion for data, and puts in the time to help his teams find success. And it’s his commitment to process that keeps the agency on track.

LinkedIn Profile

Allison McMenimen

Executive Vice President, Client Services / Allison.McMenimen@ninahale.com

The face of Nina Hale’s client service and acquisition, Allison McMenimen is a brilliant force constantly propelling the agency forward. She is the linchpin of Nina Hale, and her strategic guidance has helped take the agency from a 10-person shop to performance digital powerhouse.

A 2016 Minnesota AdFed 32 Under 32 award recipient, Allison’s ability to listen, understand, and anticipate client needs has garnered unbelievable results – think triple digit revenue growth since she joined the team in 2010. And, she not only encourages positivity and results but also serves the community. As a board member for WATCH, Allison donates her free time and digital expertise to end violence affecting women and children.

LinkedIn Profile

Nina Hale

Founder / nina@ninahale.com

Only a doer of this magnitude can bring her business from an independent consultancy to a national digital marketing agency with the best and brightest talent. Meet Nina Hale. When digital marketing was barely a blip in the industry, Nina was measuring, tweaking and getting notable results for clients.

Nina transitioned the agency to an ESOP in 2014, creating a way for employees to put their stake in the success of the company. Today, Nina focuses on maintaining a company where culture rules and everyone is in tune with digital trends. Nina is also on the board of trustees at the Walker Art Center and is frequently asked to speak on digital marketing and leadership.

Our Leadership Team

Kathleen Petersen

Vice President of Media / Kathleen.Petersen@ninahale.com

LinkedIn Profile

Heather Rist Murphy

Vice President of Performance Content and Social Media / Heather.Murphy@ninahale.com

Shuman Sahu

Director, Performance Media / shuman.sahu@ninahale.com

Mike Baranowski

Director of Analytics / mike.baranowski@ninahale.com

Natalie Zamansky

Account Director / Natalie.Zamansky@ninahale.com

Kalisha Cook

Director, Resource & Project Management / kalisha.cook@ninahale.com

Joel Swaney

Director of SEO / Joel.Swaney@ninahale.com


Our Clients


Our Awards

Content Marketing Awards 2017 Nina Hale
Google Premier Partner Awards 2017

Our Certificates + Tool Experience

  • Google AdWords:
    • Fundamentals
    • Search Advertising
    • Mobile Advertising
    • Display Advertising
    • Video Advertising
    • Shopping Advertising
  • Premier Google Partner
  • BingAds
  • comScore
  • DoubleClick Campaign Manager
  • Marin Certified Agency
  • Kenshoo
  • Omniture
  • SearchForce
  • Optimizely
  • Quantcast
  • Google Analytics
  • Adobe Analytics
  • Google Tag Manager
  • Webtrends
  • BrightEdge
  • Conductor Searchlight
  • Google Search Console
  • Bing Search Console
  • Spyfu



SUITE 2000

PHONE: 612.392.2427