5 Breakout Sessions Performance Digital Marketers Won’t Want to Miss at MIMA Summit 2017

MIMA SUMMIT 2017

With a star-studded lineup of keynote speakers, including HeForShe founder, Elizabeth Nymayaro; writer, director, and producer, Morgan Spurlock; and author Chuck Klosterman, this year’s MIMA Summit is set to feature a wide variety of thought-provoking and actionable topics for marketers and advertisers.

The breakout session timeslots are no less exciting. Between the keynotes are a handful of sessions digital marketers absolutely shouldn’t miss. Here are our picks of the must-see presentations:

BREAKOUT BLOCK #1

9:45 AM – 10:40 AM

After the Summit’s morning keynote by Elizabeth Nymayaro, a packed schedule of breakout sessions begins. While all are sure to be interesting, there are two essential presentations for performance digital marketers.

_ Page Speed: The Last Mile of Effective SEO

You’ve set the foundation for an effective search and social strategy but slow-loading content is impairing your user experience. More than ever before, site speed is a crucial consideration for brands and webmasters. In this session, Robert Moseley, Director of Solution Engineering at Cloudinary, and Josh Braaten, CEO and co-founder at Brandish Insights, will share just how important site speed is becoming and what you can do to improve load time.

What we’re looking to learn from this presentation:

  • Tips for marketers struggling to improve site speed
  • Recommendations for having site-speed conversations with leadership and stakeholders
  • The role of Google’s accelerated mobile pages (AMP) and Facebook’s Instant Articles

 

_ THE ROLE OF VIDEO IN A MULTI-CHANNEL MEDIA MIX

If you’re a modern marketer, video is bound to play a role in your content, social, and media efforts. Nina Hale’s own VP of Media, Kathleen Peterson, and VP of Performance Content & Social Media, Heather Murphy, will be taking the stage with Brightcove’s Senior Director of Demand Generation, Chris Bondhus, to dive into the role video can and should play in a multi-channel media mix.

Here’s what you’ll learn:

  • How and why you should be utilizing video
  • Tips for creating effective video content
  • Video trends to watch in 2018

 

BREAKOUT BLOCK #2

11:00 AM – 11:55 AM

After a quick break, the second round of breakout sessions will begin. The must-see breakout for performance digital marketers is going to be the influencer marketing panel.

_ THE FUTURE OF INFLUENCER MARKETING

While most marketers agree that influencers can have a major impact on business objectives, determining the ROI of influencer marketing can be a challenge. AI (artificial intelligence) has shown promising results in solving this issue, but there are many more challenges that need to be addressed as influencer marketing matures. This session will help you learn more of what is to be expected in this rapidly evolving practice.

What we’re looking to learn from this presentation:

  • How AI is impacting influencer marketing
  • How to measure the incremental impact of influencer efforts on top of your overall marketing strategy
  • The future of influencer regulation and advertising standards

 

BREAKOUT BLOCK #3

2:00 PM – 2:55 PM

After lunch and the day’s second keynote by Morgan Spurlock, the third block of breakout sessions will begin.

_ FACILITATING THE PATH TO PURCHASE ON SOCIAL MEDIA

With the ability to discover and purchase products directly from social platforms, channels like Facebook, Instagram, and Pinterest will play an even larger role in ecommerce in 2018. Bite Squad’s VP of Marketing, Craig Key; Pinterest’s Retail Vertical Strategy Lead, Amy Vener; and Martha Krueger, co-founder and CEO of The Social Lights, will explore how these capabilities affect the way consumers find and buy products.

What we’re looking to learn from this presentation:

  • Tips and tricks for taking social commerce to the next level
  • Social commerce use-cases for businesses outside of the CPG vertical
  • Predictions for future social commerce capabilities

 

_ STATE OF DIGITAL IN MINNESOTA: 2017 AND BEYOND

Attendees outside of the ecommerce vertical may find the State of Digital in Minnesota to be a more appealing session during the third block of breakout presentations. A follow-up to MIMA’s report on How Minnesota Marketers Are Rethinking the Ideal Consumer Journey, the panel will discuss key challenges and actions marketers can take to make a positive impact on how they leverage digital to grow their business and brands.

What we’re looking to learn from this presentation:

  • How the concept of a consumer journey has shifted
  • Key considerations for planning marketing efforts around a consumer journey
  • Where digital marketing is headed and how Minnesota’s economy is shifting to adapt

 

After the third block of breakout sessions, Chuck Klosterman will deliver the final keynote. Be sure to stay for the closing reception and happy hour to follow. For the full Summit schedule, visit the MIMA website.

IMAGE SOURCE: MIMA

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