Daily Facebook (and Instagram) management can be a daunting task. Sifting through the metrics alone can often take an entire morning. However, there are a few Facebook analysis tips within the interface that can make analysis and monitoring overall performance more efficient (and save a few grey hairs).
4 FACEBOOK ANALYSIS TIPS:
Tip #1: Customize columns to easily view key metric
Facebook allows marketers to create multiple sets of saved columns to group different metrics together and order them in any way. This features allows marketers to easily view specific KPIs all at once or group them together based on creative type, objective, etc.
Bonus – Choose a saved column view as the default each time a user logs in, so the preferred metrics are all ready to go. NHI recommends prioritizing the KPIs that matter to the team and the campaigns above all other available metrics.
Tip #2: Create saved reports to quickly switch between different filtered views
Set up different breakdowns of campaigns, audiences, and ads as saved reports to easily switch between the different views. Once saved, they are automatically shared with all users who have access to the Ads Manager, which helps ensure that everyone is looking at the same metrics and data breakdowns.
Bonus – Schedule the most used views as emails so they’re ready and waiting in an email whenever someone needs them. This can also make reporting a little easier, especially if it’s on a more frequent basis.
Tip #3: Breakdown data by delivery, action, and time to uncover trends at a glance
Facebook offers a number of different segments to breakdown data such as week, month, placement, region, etc., which may help reveal insight into shifts in performance. Use to see month-over-month changes in costs or impressions by hour of day.
Bonus – Select two dimensions at once, such as Placement and Week, in order to see how conversions or cost per clicks (CPCs) changed week over week. Users can export the data as well in order to make it easier to manipulate and visualize.
Tip #4: Graph custom metrics to visually see changes over time
Facebook’s data visualization capabilities are still pretty limited, but it does provide graph options on an individual campaign and ad set level. There are a few default metrics; however there is a custom option that lets users choose the metrics.
Bonus – Split those same custom metrics out by demographics and placement to gain additional insight into who and which device is performing better against your objective.
Customize Facebook now and see immediate gains in efficiency
Daily Facebook management and analysis does not need to be a time-consuming task. With these four tips, marketers can easily view and manage campaign key performance metrics and gather great insights at a glance.