MINNEAPOLIS (July 27, 2017) – Performance digital marketing agency, Nina Hale, has been selected by the Content Marketing Institute as a finalist for its 2017 Content Marketing Awards. The agency is among four honorees named for Best Content Marketing Program in Retail with Santa Monica-based influencer group Kin Community taking home the top spot for its influencer collaboration with Nordstrom Rack.
Nina Hale’s entry into the award category showcased work with Golden Valley, Minn. modern furniture manufacturer, Room & Board. The content marketing program developed by Nina Hale aligned the company’s marketing efforts with consumer interest in modern furniture and design. Updates to the company’s overall content strategy, optimized on-page content, and site structure changes helped to better match visitor and searcher needs.
“Approaching content strategy with a consumer-first, data-driven mindset continues to set the agency apart,” said Nina Hale CEO, Donna Robinson. “Earning the Content Marketing Institute’s recognition for the second time is a testament to our expertise in developing sophisticated content marketing programs.”
This year marks Nina Hale’s second appearance in the Content Marketing Institute’s Content Marketing Awards. The agency was recognized in 2016 as the category winner for Best Content Strategy, recognizing a collaboration with Blue Cross and Blue Shield of Minnesota.
About Nina Hale
Founded in 2005, Nina Hale is a performance digital marketing agency that drives revenue through digital channels by connecting data to human behavior. The agency specializes in providing strategic integration of paid media, social media, technical and content search engine optimization (SEO), content strategy, user experience, and marketing analytics. A nationally certified women-owned business (WBENC) and 100% employee-owned, the agency has been recognized as a 10-time Best Places to Work award recipient and has been named to Inc. 5000’s Fastest Growing Companies for five consecutive years.
About Content Marketing Institute
Content Marketing Institute is the leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multichannel storytelling. CMI’s Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA, and the Intelligent Content Conference event is held every spring. CMI publishes the bi-monthly magazine Chief Content Officer, and provides strategic consulting and content marketing research for some of the best known brands in the world.
Digital Content + Marketing Manager