Since the manufacturing boom of the 1950s, costumes have been a staple of Halloween festivities. In 2015, consumers are expected to spend $2.5 billion on costumes alone. Google’s Frightgeist does an excellent job curating the top trending Halloween costumes (Harley Quinn is 2015’s top costume search), but I wanted to know more about general 2015 Halloween search trends.
Specifically, are we as a nation still crazy about “sexy” Halloween costumes? The existence of a “sexy pizza rat” costume would ague yes. What about DIY or homemade costumes? Could perhaps the explosion of cons and cosplay into mainstream culture trickled down into Halloween costume search behavior?
Ladies and gentlemen, I am happy to report that interest in the search term “sexy halloween costumes” has waned significantly since 2008. We can see this in the Frightgeist data, as well.
The top twenty trending costumes include Star Wars characters, Batman, Minions, Teenage Mutant Ninja Turtles, Maleficent, dinosaurs, and clowns. These are not inherently sexy costumes, which supports the trend away from skin-bearing costumes.
Searches around “DIY Halloween costume” trends, however, are on the rise. Before 2011, there was little interest in “DIY Halloween costume” searches, but in the past four years we have seen a significant increase in DIY searches.
When looking into DIY searches a little more, I noticed that while general “DIY costume idea” searches spiked in October like you would expect for costume queries, specific DIY searches like “DIY Harley Quinn costume” started spiking in September. This indicates that more searches are interested in creating their own costumes and that those searchers who know what they want to be start planning a month earlier.
Whether the DIY trend is due to the increase in cons and cosplay or because consumers want to spend a little less, I am all for more clever homemade costumes and fewer sexy mass produced ones! But no matter what you will dress up as this year, we here at NHI hope you have a very happy (and safe) Halloween.