Happy holidays from Nina Hale, Inc.!
2014 was another exciting year in our world of digital marketing. We saw the development of incredible new platforms and tools, capitalized on the power of content marketing, experienced mobile search overtaking desktop for the first time, and committed to paid social media as a new industry standard. We also embraced the potential of programmatic targeting, learned more about measuring big data, and kept up with Google’s many algorithm updates.
Not sure how to digest and prioritize all that happened in 2014? Don’t worry, we’ve got your back. Our team has compiled a series of year-end recaps that outline this year’s biggest developments in SEO, social media, paid media, and analytics.
2014 YEAR IN REVIEW
2014 saw a never-ending litany of algorithm updates and shifts in ranking factors. Google made serious strides this year in its ability to understand a user’s search intent, and as a result, good website content, accurate local information, proper schema markup became more important than ever. Jake McCormick, our Search Marketing Manager, weighs in on 2014’s best SEO achievements on our agency blog.
As predicted last year, 2014 was the year of paid social media – albeit to differing degrees across platforms. We also saw significant improvement in social media platform functionality, targeting capabilities, and measurement. Given all that’s happened this year, what’s on tap for 2015? Check out insights from our Media Supervisor, Barrett Goetz, for more.
For paid media, 2014 was a year of significant development in tools (hello, updated AdWords editor), serious improvements in cross-device targeting, and enhanced display media capabilities. Programmatic targeting made a name for itself as the hottest new tactic, and Facebook launched Atlas to collect non-cookie based data. Mike Grinberg, our Director of Paid Media, elaborates on everything that rocked the world of paid media this year.
Analytics + Measurement
For digital marketers, 2014 can be categorized as the Year of Tag Management. With the release of new features in Google Analytics, the emergence of Universal Analytics, and the rise of Google Tag Manager, the quantity and quality of digital data we can collect skyrocketed. Our resident Senior Data Scientist, Lizzy Wilkins, dives into detail on the Year of Tag Management on the agency blog.