2014 Reflection: Google Search Edition

How can you easily gain insight into the interests, preferences, and demographics of your consumers? Analyze their search behavior, and identify the trends that are popular in your target market, industry, and region. If you’re not sure where to start gathering this data, don’t worry – search engines like Google and Bing have already compiled their lists of top 2014 searches to help you digest all that’s happened this year.

There were trillions of searches this year, spanning everything from celebrity news and pop culture phenomenons to international tragedies to the ALS Ice Bucket Challenge. What were some of the most popular? From Ebola to the Sochi Olympics, here are the top global Google searches of 2014:

  1. Robin Williams
  2. World Cup
  3. Ebola
  4. Malaysia Airlines
  5. ALS Ice Bucket Challenge
  6. Flappy Bird
  7. Conchita Wurst
  8. ISIS
  9. Frozen
  10. Sochi Olympics

How do the top US searches differ from this global list? Very minimally, with the only differences being the addition of “Ferguson” and “Ukraine” in place of “Conchita Wurst” and the “Sochi Olympics”.

HONORABLE MENTIONS

In terms of specific interest areas, what were the most popular trending topics? We’ve got you covered from global events to entertainment and more.

  • GLOBAL EVENTS. A majority of global news trends hit the top global searches list already, but other notable stories include Gaza and Israel and the infamous Oscar Pistorius trial.
  • ELECTRONICS. In the smartphone and electronics battle, the iPhone 6 edged out Samsung’s Galaxy S5, while the Apple Watch was #8 on Google’s list, trailing Xbox One.
  • ENTERTAINMENT. In the world of fashion, designers Michael Kors and Louis Vuitton and magazines W and GQ reigned supreme, according to Bing’s annual list. The Big Bang Theory and The Walking Dead made Bing’s Top TV Shows of 2014, while Frozen was a trending topic for both Bing and Google.
  • PEOPLE. As for trending people, it’s no shocker that Kim Kardashian and Lorde topped the list. World Cup star, James Rodriguez, and controversial running back, Ray Rice, were among the top Google searched athletes for the year, while the Seattle Seahawks topped Bing’s list of professional sports team searches.
  • LIFE + DEATH. Over the past year, searchers mourned the death of comedy icon Robin Williams, actor Philip Seymour Hoffman, and TV personality Joan Rivers. Bing users also celebrated new life, amassing substantial searches on the celebrity births of power couples like Ryan Gosling and Eva Mendes and Ashton Kutcher and Mila Kunis.

2015 Predictions

In addition to its 2014 wrap up, Bing also released its predictions for trends in fashion, food, and more in 2015. Hummus is expected to be a top contender in the food department, while the New England Patriots and Green Bay Packers are their predicted Super Bowl rivals. Bing also believes turtlenecks will become a worldwide style sensation, while denim tuxedos will be making a comeback in North America.

If 2015 is anything like 2014, we’re in for a wildly eventful ride. We can’t wait to see what the new year brings!

Sources: Google Trends 2014, Bing Trends 2014

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