The 2012 MIMA Summit is sold out! It’s no surprise with all the great breakout sessions and two excellent keynote speakers; Jane McGonigal and Guy Kawasaki. Nina Hale, Lee Ann and myself will be attending. We’re implementing a divide and conquer strategy to soak up as much information as possible for our clients. Here are some of the sessions I’m planning on going to! View the entire schedule here.
Not Going to MIMA Summit 2012 today? Watch the live stream.
Keynote Speaker: Jane McGonigal
Jane McGonigal comes from a game design background. McGonigal believes that the engagement success from game designers, or, “Happiness Designers,” should be implemented into the field of interactive marketing.
Breaking Boundaries: John Hadl and Steven Rosenblatt
Steven Rosenblatt the CRO at Foursquare and John Hadl Venture Capitalist are speaking on how Foursquare and related companies are changing the SoLoMo world.
Case Study: Jon Schepke
Jon Schepke presents a case study regarding SoLoMo and how most businesses aren’t effectively utilizing these emerging digital strategies in their marketing mix.
Keynote: Guy Kawasaki
Guy Kawasaki is a remarkable speaker and has lots of expertise he could touch on. Author of 9 books and involved in many exciting projects including previously playing a role as the Apple Chief Evangelist.
Case Study: Micheal Polz
Micheal Polz will be presenting how to execute successful social media in highly regulated environments. Polz will looking into the common challenges and how they can be overcome.
Emerging Trends: Nicole Newville
Nicole Newville will be speaking about how digital media is taking over the real world. Newville will teach us how to dream big in digital media, explain that dream to key people with business smarts, and then how to implement in just one hour.
Have a question about one of the above presentations? Leave a comment below and I’ll share my thoughts!